PR strategy

Stuck in the middle

When I first entered the public relations industry eight years ago, I was introduced to all sorts of resources like the Public Relations Society of America, new pros events and professional development opportunities.

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As recent public relations grads and new professionals are beginning their career, many of us come across the same question: should I work at an agency or in-house?

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A few weeks ago, I had the chance to sit on a Central Michigan Public Relations Society of America panel about the ROI of public relations and providing value to the C-suite.

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Facebook: 42.1 minutes. Pinterest: 20.8 minutes. Twitter: 17.1 minutes.

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