Zoe Howard
Creative Specialist & Agency Engagement Manager
Background
Zoe Howard is a versatile designer who doesn’t allow herself — or her work — to be put in a box. As the Creative Specialist & Agency Engagement Manager at Piper & Gold Public Relations, she enjoys conceptualizing compelling visual content to help our clients achieve creative solutions.
Zoe is always challenging the status quo. She does her best work when she’s given creative freedom and a packed playlist of upbeat music.
Zoe is a graduate of Michigan State University’s College of Arts & Letters with a bachelor’s degree in graphic design. While she was at MSU, she volunteered and worked part-time with MSU Student Radio: IMPACT WDBM, designed magazine layouts for VIM, MSU’s student-run fashion magazine, and took any chance she could get to let her creative juices flow through drawing and painting.
When she’s not working, you can find her on the mat at the Greater Lansing Aikido dojo or consuming the newest horror novel or movie.
Results
- Helped conceptualize and execute the Harm Reduction Awareness campaign for the Ingham County Health Department. The campaign provided a toolkit with flyers, rack cards and sample messaging to guide audiences to trusted recovery resources, such as Narcan and prevention hotlines. It also included social media, Google Ads, billboards and radio spots to reach an estimated 509,000 people, promoting harm reduction and reducing substance use stigma.
- Designed and implemented the branding for the renovation of Walter French. Walter French is an adaptive reuse of a historic junior high school in Lansing led by the Capital Area Housing Partnership. This project will provide affordable housing and child care for income-constrained residents, with completion expected by early 2025.
- Directed and managed the execution of the website design for Capital Area Michigan Works! 2022 and 2023 Annual Report.
