Strategic communicators don’t just manage messaging, they shape influence. But without the right tools, support and strategic mindset, even the most talented professionals can feel stuck executing instead of leading.
This six-month masterclass helps you elevate your thinking and deliver real impact, all with expert guidance and a powerful network by your side. With consultation from experts, interactive working sessions and curated cohorts, the program culminates in a customized capstone project, delivering lasting impact and value for you and your organization.
This isn’t just training. It’s a transformational opportunity to build the strategic communications deliverables every organization needs, get feedback from experts and peers and lead with confidence.
What you get:
- Capstone project: A culminating project tailored to your organization, demonstrating your skills and driving real strategic impact.
- Tools and resources: Access to templates, case studies, plans, content and other tools customized to your needs.
- Hands-on learning: Interactive sessions to create deliverables you can immediately apply at your organization.
- Expert coaching: Get counsel, guidance and support to help you make decisions and tackle challenges you’re encountering.
- Confidential cohorts: Build lasting connections and problem-solve with a group of no more than 15 peers.
Who should register:
This program is for you if you have more than five years of experience and:
- You’re leading communications efforts but need more strategic direction and mentorship.
- You want to move beyond execution and have a seat at the leadership table.
- You need a trusted network of peers to help you tackle challenges and grow.
How you'll grow:
- Coaching and engagement: Individual and peer coaching and feedback on your deliverables + ongoing engagement and learning tools.
- Monthly sessions: focus on building strategic deliverables with templates, guidance and support.
Sessions + dates
Each session runs from 8:30 a.m. - 12 p.m. (in-person or virtual).
| April 30 | Session One: Building Foundational Communications |
| May 28 | Session Two: Applying Proactive Media Mastery Approaches |
| June 25 | Session Three: Stakeholder Engagement and Internal Communications That Inspire Action |
| July 30 | Session Four: Crafting Stories That Resonate and Drive Change |
| Aug. 27 | Session Five: Crisis Preparedness and Reputation Management |
| Sept. 10 | Session Six: Advanced Advocacy + Outreach Efforts |
| Sept. 24 | Session Seven: Exploring Accomplishments through Capstone Competency |
Investment and registration:
Our six-month masterclass runs from April through September and is limited to 15 participants per cohort. Additional registrants will be placed on a waitlist. Join us virtually or in person at the Piper & Gold office in Lansing.
Investment: $3,500 per person. Pay in full or $600/month (credit card and invoicing available).
Secure your spot today. Download the program flyer for full details.
Contact Malorie Zimmerman at malorie@piperandgold.com for registration or questions.