Strategy and Planning

When I decided to study public relations I knew that an agency would be the perfect and most rewarding place to start.  An agency is a great place to learn how to better communicate, manage time and balance work between clients. 

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Stuck in the middle

When I first entered the public relations industry eight years ago, I was introduced to all sorts of resources like the Public Relations Society of America, new pros events and professional development opportunities.

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As recent public relations grads and new professionals are beginning their career, many of us come across the same question: should I work at an agency or in-house?

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A few weeks ago, I had the chance to sit on a Central Michigan Public Relations Society of America panel about the ROI of public relations and providing value to the C-suite.

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