Cassie Cotton is fueled by mission-driven work and coffee. A Senior Strategist for Piper & Gold Public Relations, she blends her communications expertise with her passion for building relationships to help P&G’s clients make authentic connections with their audiences.
Cassie is an expert project manager with a futuristic mindset, and she’s at her best when she is working to solve complex problems with creative solutions.
She previously served as the marketing brand manager for Michigan State University’s Residence Education and Housing Services, leading the strategic initiatives promoting campus life. She holds a B.A. in public relations and business with an art minor from Coe College in Cedar Rapids, Iowa, and an M.A in strategic communication with a certificate in organizational leadership from Michigan State.
Cassie is driven to help students and young professionals find their purpose. She feeds this passion through serving as the MSU PRSSA advisor, teaching communications at Lansing Community College and coaching for Girls on the Run.
When she’s not plotting strategy, Cassie can be found traveling and eating all the food with her husband, Charles. They live in Saint Johns with their two dogs, Ray and Ella, and their cat, Louis.
- Managed as many as 20 marketing campaigns at once for MSU’s Residence Education and Housing Services, serving more than 16,000 students and their families.
- Single-handedly created and implemented a Certified Nursing Assistance program at Eaton County Health and Rehabilitation Services, taking more than 85 uncertified applicants and training and mentoring them into nursing assistants within a five-month period.
- Developed a comprehensive recruitment plan for K-12 schools focusing on increasing enrollment and retention for the district.