Malorie Zimmerman
Director of Strategic Communications
Background
Malorie Zimmerman is ready to take on the world with a strong cup of coffee and eight hours of sleep under her bold statement belt. As Director of Strategic Communications for Piper & Gold Public Relations, she flexes her branding, storytelling and strategic planning skills to showcase the value of clients she serves.
Malorie is at her best when she’s armed with details and a deadline, with the freedom to create work that makes an impact. Data, metrics, evaluation and research are her jam. She’s a proud native of Michigan’s Upper Peninsula, where she learned about work ethic, taking pride in a job well done and the value of good relationships.
She previously worked in public relations and communications for the Michigan Works! Association and volunteered extensively with the Ronald McDonald House Charities of Greater Cincinnati and Make-A-Wish Foundation offices throughout the Midwest. She holds a master’s in strategic communication, a B.A. in advertising and public relations and a graduate certificate in digital media — all from MSU.
Malorie is passionate about helping anywhere she can – especially when kids or animals are involved. Kindness matters to her, and she’s proud when she sees her kids emulating that.
Outside of P&G, Malorie does anything to get outside – hiking, biking, canoeing, kayaking – and working on her mental and physical strength at Pure Barre. She lives in Okemos with her easygoing, sports-loving husband, Chris, their two adventurous kids and their slow-moving rescue dogs, Sadie and Minnie.
Results
- Created brand presence and overall organizational strategy on social media for Michigan Works! Association. Consistently grew channels in engagement and followers in year-over-year growth using evaluation techniques and metrics.
- Oversaw all internal and external communications for the Michigan Works! Association for more than 10 years, ensuring consistent messaging and engaging marketing efforts featuring inventive ways to promote engagement and member satisfaction.
- Spearheaded two comprehensive website launches, identifying grant opportunities to underwrite half the cost of the $20,000 project, using a wide degree of creativity and latitude to implement current trends in digital media to ensure member satisfaction.
