What we say

We’re doing it. We’re getting over our humbleness and celebrating the hard work and success of our team.  

Because we women deserve to be proud of the smart, innovative, outstanding work and solutions we create for our clients. 

At this year’s 2019 PACE Awards celebration, we were recognized in big ways for the continued big work that we do in our small community.   

P&G was honored in the following categories: 

PACE Maker of the Year Award 

• Kate Snyder, APR 

People’s Choice 

• Ronald McDonald House of Mid-Michigan Even superheroes need a support system – Social Medium

  • Creative inspiration for the campaign centered around portraying the kids as the superheroes in their own stories, focusing on their strength, power and individuality as well as celebrating who they have become since they began their journeys a bit early as premature babies. Each child featured was given a superhero identity based on their interests, a web story was written highlighting their family's unique experience, and custum illustrated graphics represented their superhero and alias selves.

• Ronald McDonald House of Mid-Michigan Even superheroes need a support system – Integrated Communications 

  • We targeted exisiting House donors and supporters, reviewing and expanding the postal and email lists to include all donors, event participants, volunteers, families and corporate partners. But that wasn't enough for our superheroes. These kiddos deserved all the channels their secret lair - the House - had at its disposal: the traditional direct mail appeal with an insert and remittance envelope, website stories showcasing each superhero, social media, billboards, email and media relations. 

Pinnacle Award 

• Shaping the Avenue Imagine the Avenue: Transforming community feedback into an immersive experience – Special Events 

  • Imagine the Avenue was a weeklong "tactical urbanism" demonstration event exhibiting potential street design changes for Michigan Avenue in the City of Lansing. Special events brought people to the Avenue to experience the changes and report their thoughts in a survey, social media and conversations with Imagine the Avenue members.

• Ronald McDonald House of Mid-Michigan Even superheroes need a support system – Integrated Communications 

  • • We targeted exisiting House donors and supporters, reviewing and expanding the postal and email lists to include all donors, event participants, volunteers, families and corporate partners. But that wasn't enough for our superheroes. These kiddos deserved all the channels their secret lair - the House - had at its disposal: the traditional direct mail appeal with an insert and remittance envelope, website stories showcasing each superhero, social media, billboards, email and media relations. 

• Center for Regional Food Systems Good Food Challenge: Buy. Eat. Ask. – Social Medium 

  • The Michigan Good Food Charter is a roadmap for a food system rooted in local communities and centered on good food. In partnership with the Center for Regional Food Systems and videographer Jason Willis, we amplified these messages through social media and built community connections by using a captivating video and a simple, powerful message.

• Tri-County Regional Planning Commission Connect and Collaborate: An honest conversation about #LoveLansing – Special Purpose Publications 

  • Municipal planning is important, but wow can it be tough to make data digestible and get people to CARE about planning. Through compelling photos, data visualization and a narrative unlike any Comprehensive Economic Development Strategy (CEDS) in the nation, we creatively executed a CEDS that met the federal criteria while reaching out ultimate goal: Give people something they actually wanted to read.

Award of Excellence 

• Piper & Gold Public Relations Be the & Pride campaign – Shoestring Budget 

  • Our 2019 Pride campaign, "Be the &," emphasizes the idea that diversity and equality matter every day, not just during Pride month. The use of the ampersand - which also features prominently in our logo - illustrated how we work to link our voices with those of so many others who advocate for and initiate change.

• Michigan Apple Committee 2018 Harvest Campaign: Get Fresh with Michigan Apples – Social Marketing 

  • The Fresh Harvest campaign was inspired by MAC's tagline: "Michigan: Where Apples Love to Grow." It positioned Michigan apples as a fesh, accessible food, connecting consumers with them by showcasing where and how Michigan apples are cultivated and why they tast so darn good. Notably, the 2018 campaign's budget was significantly less than 2017's, yet our social reach from 2017 to 2018 doubled, thanks in large part to our influencers and their audiences. 

• Ronald McDonald House of Mid-Michigan Even superheroes need a support system – Social Medium 

  • • Creative inspiration for the campaign centered around portraying the kids as the superheroes in their own stories, focusing on their strength, power and individuality as well as celebrating who they have become since they began their journeys a bit early as premature babies. Each child featured was given a superhero identity based on their interests, a web story was written highlighting their family's unique experience, and custum illustrated graphics represented their superhero and alias selves.

Award of Achievement 

• Center for Regional Food Systems Good Food Challenge: Buy. Eat. Ask. – Social Medium 

  • The Michigan Good Food Charter is a roadmap for a food system rooted in local communities and centered on good food. In partnership with the Center for Regional Food Systems and videographer Jason Willis, we amplified these messages through social media and built community connections by using a captivating video and a simple, powerful message.

We also received four PRSA-East Central District 2018 Diamond Awards for our work on the CATA Transit App, Capital Area Michigan Works! Annual Report, Scary Mommy editorial and Lansing SAVE research.  

To win not one but TWO People’s Choice Awards, along with PACE Maker of the Year is definitely something to celebrate. 

The PACE Maker of the Year Award is the top honor presented to an individual by the Central Michigan Chapter of the Public Relations Society of America (CMPRSA). The recipient must have demonstrated outstanding leadership/management skills, innovation and creativity in a project or program that was challenging and/or difficult in nature. 

Kate is immensely deserving of this recognition. 

Kate shows us that PR is a powerful business – we can influence behaviors, change minds and expose injustices. And that’s why we’re here – because of her vision and drive. Kate is dedicated to uplifting women in business, she’s a passionate advocate for the arts, and she makes it her mission to ensure those without a microphone are heard loud and clear. And each member of our Piper & Gold family wants to use her own skills to make a difference. 

So, we’re dusting off our boxes upon boxes of awards that are sitting in the storage closet, and we’re setting them out on some new shelving units for all to see. And to remind us that kicking ass is valued by our peers and clients. 

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