Public relations is the backbone of politics
Nov 9, 2018
Category: PR strategy
Services: Media Relations, Strategy and Planning
Public relations professionals are the unsung heroes of many businesses and organizations, just as political specific PR professionals are the unsung heroes of political campaigns. We get paid to make other people look good, and we’re all about...
Finding your niche in the world of PR
Oct 31, 2018
Category: PR strategy
To someone just starting out, it may come as a surprise public relations isn’t all social media jargon and on-brand event planning. PR pros wear many hats to create the impactful work that appears seamless when done well.
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
Did you know Dog Appreciation Day was Aug. 26? Neither did I until recently. I was enlightened about this important fact by my canine-loving co-workers.
Category: PR strategy
Services: Media Relations, Strategy and Planning, Visual Storytelling, Writing
Occasionally there are moments when you know you are a part of something significant and special.
Measuring the value of design in the PR world
Jan 24, 2018
Category: PR strategy
Services: Visual Storytelling
In the world of press releases, AP Style and communication plans, design is a different language and proving its worth can be a challenge. However, when properly utilized by a public relations agency, design has tremendous value.
Why bother with an internship?
Dec 13, 2017
Category: PR strategy
The decision to go back to school wasn’t an easy one (you can read more about that here). But now that I’m completing my...
Are you a strategist or tactician?
Nov 15, 2017
Category: PR strategy
Are you a strategist or tactician?
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Media Relations, Strategy and Planning, Writing
With Thanksgiving approaching, we can't help but think back to the fun opportunity we had last year to help turn the biggest bar night of the year into a successful talent attraction event right here in #LoveLansing.
3 skills a PR pro needs to be a #PRStar
Sep 13, 2017
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Visual Storytelling, Writing
It’s no secret public relations pros need to be great writers. But just because you’re a good writer doesn’t necessarily mean you’ll be a PR star.
What poop emojis taught me about PR
May 31, 2017
Category: PR strategy
Services: Strategy and Planning
We have this tradition at P&G of ridiculous birthday cakes. We’ve had a T-Rex cake, a cake with someone’s cat’s face on it, a buffalo plaid cake, several massive doughnut cakes, a Christmas village, even a cake with trash on it.