PR strategy

Every year, National Adoption Month aims to raise awareness of the need for adoptive families for children and youth in foster care.

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For many people, being home for the holidays means cherishing every moment at home and spending time with the people you love. But what if your home is in complete disarray and disorder from construction?

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Imagine sitting in a cool Starbucks sipping your cold brew despite the 90 degree heat and 110% humidity, watching your bus move along its route on your iPhone screen.

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Beyond the Bling is a blog series that shares an inside look into our award-winning work, and today we’re spotlighting our partnership with the MSU Center for...

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Move over, millennials. Generation Z, who grew up with DVDs, smartphones and the internet, are now college students.

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graphic that says 2,675 CAMW! Annual Report

All too often, we hear PR professionals claim they “don’t do math” or “aren’t good at math.” Can we please stop saying that? Just because math isn’t all that we do, it doesn’t mean that we don’t need or use math to effectively do our jobs.

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graphic with colorful shapes that says "embrace numbers"

At our core, many of us in public relations are writers. And a large number of people believe this means we're not into math.

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photo of government building with the words "TCRCP Beyond the Bling" in front of it

We geek out about data. Research is the foundation of effective -- and award-winning -- PR, after all. So a project that lets us conduct research, write about research and then test out the recommendations through -- wait for it -- research?

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We’d be remiss if we ended our #Inthe517 month without talking about one of our coolest projects to make boring things fun.

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Art EL Logo

What is “interactive art?”

Interactive art allows the audience to become a part of the art. It is made with a focus on the viewer and involves the audience, creating an interactive dialogue between the art and the spectator.

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