PR strategy

When you’re a small agency in a medium-sized city, it’s easy to get stuck in the mindset that your work is only ever noticed by your clients and community members.  

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If a picture is worth a thousand words, how can you use visual tools to tell the story of your client, your business, or even yourself?

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student leaders learning

Last month, I had the privilege to serve on a panel for the Michigan Early Middle College Association Fall Student Leadership...

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This fall marked my 10th... yup, you read that right... 10th year as a professor of advertising, public relations and communications.

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Hands typing on a smart phone.

Social media. It's a constant topic in PR. Social media strategy. Visual storytelling. Customer service.

But lately we've been having a bit of a different social media conversation with our clients.

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A sense of community is something that I have always been fond of. Caring for others and working together is a positive trait; whether that be personal or part of a company’s vision.

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Sometimes we need to take a step back from the go, go, go and find inspiration through reflection.

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Community feedback forum

Public feedback. Community engagement. Resident forums. These can be intimidating and a bit of a tough pill for municipalities to swallow.

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Stories through events

Aug 16, 2017

In public relations, hosting an event isn’t about the food or signs or décor or even the program itself. It’s about sharing the story behind the event through a common experience. with all those attending – including the media.

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Stuck in the middle

When I first entered the public relations industry eight years ago, I was introduced to all sorts of resources like the Public Relations Society of America, new pros events and professional development opportunities.

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