PR strategy

We’d be remiss if we ended our #Inthe517 month without talking about one of our coolest projects to make boring things fun.

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What is “interactive art?”

Interactive art allows the audience to become a part of the art. It is made with a focus on the viewer and involves the audience, creating an interactive dialogue between the art and the spectator.

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When you’re a small agency in a medium-sized city, it’s easy to get stuck in the mindset that your work is only ever noticed by your clients and community members.  

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If a picture is worth a thousand words, how can you use visual tools to tell the story of your client, your business, or even yourself?

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student leaders learning

Last month, I had the privilege to serve on a panel for the Michigan Early Middle College Association Fall Student Leadership...

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This fall marked my 10th... yup, you read that right... 10th year as a professor of advertising, public relations and communications.

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Hands typing on a smart phone.

Social media. It's a constant topic in PR. Social media strategy. Visual storytelling. Customer service.

But lately we've been having a bit of a different social media conversation with our clients.

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A sense of community is something that I have always been fond of. Caring for others and working together is a positive trait; whether that be personal or part of a company’s vision.

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Sometimes we need to take a step back from the go, go, go and find inspiration through reflection.

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Community feedback forum

Public feedback. Community engagement. Resident forums. These can be intimidating and a bit of a tough pill for municipalities to swallow.

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