Category: PR strategy
Services: Digital Media
Move over, millennials. Generation Z, who grew up with DVDs, smartphones and the internet, are now college students.
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning, Visual Storytelling
All too often, we hear PR professionals claim they “don’t do math” or “aren’t good at math.” Can we please stop saying that? Just because math isn’t all that we do, it doesn’t mean that we don’t need or use math to effectively do our jobs.
1: Embracing numbers in public relations
Jun 1, 2019
Category: PR strategy
Services: Strategy and Planning
At our core, many of us in public relations are writers. And a large number of people believe this means we're not into math.
Beyond the Bling: How do we make data sexy?
May 31, 2019
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
We geek out about data. Research is the foundation of effective -- and award-winning -- PR, after all. So a project that lets us conduct research, write about research and then test out the recommendations through -- wait for it -- research?
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
We’d be remiss if we ended our #Inthe517 month without talking about one of our coolest projects to make boring things fun.
Category: PR strategy
Services: Strategy and Planning
What is “interactive art?”
Interactive art allows the audience to become a part of the art. It is made with a focus on the viewer and involves the audience, creating an interactive dialogue between the art and the spectator.
Category: PR strategy
Services: Media Relations, Strategy and Planning, Visual Storytelling, Writing
When you’re a small agency in a medium-sized city, it’s easy to get stuck in the mindset that your work is only ever noticed by your clients and community members.
Category: PR strategy
Services: Digital Media, Visual Storytelling
If a picture is worth a thousand words, how can you use visual tools to tell the story of your client, your business, or even yourself?
A better society through PR
Dec 8, 2017
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
Last month, I had the privilege to serve on a panel for the Michigan Early Middle College Association Fall Student Leadership...
3 strategic planning tips from a college professor
Oct 25, 2017
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
This fall marked my 10th... yup, you read that right... 10th year as a professor of advertising, public relations and communications.