3 strategic planning tips from a college professor
Oct 25, 2017
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
This fall marked my 10th... yup, you read that right... 10th year as a professor of advertising, public relations and communications.
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Digital Media, Strategy and Planning
Social media. It's a constant topic in PR. Social media strategy. Visual storytelling. Customer service.
But lately we've been having a bit of a different social media conversation with our clients.
Building a home from top to bottom
Sep 6, 2017
Category: PR strategy
Services: Strategy and Planning
A sense of community is something that I have always been fond of. Caring for others and working together is a positive trait; whether that be personal or part of a company’s vision.
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Media Relations, Strategy and Planning, Writing
Sometimes we need to take a step back from the go, go, go and find inspiration through reflection.
Public engagement isn’t public enemy #1
Aug 17, 2017
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
Public feedback. Community engagement. Resident forums. These can be intimidating and a bit of a tough pill for municipalities to swallow.
Stories through events
Aug 16, 2017
Category: PR strategy
Services: Strategy and Planning
In public relations, hosting an event isn’t about the food or signs or décor or even the program itself. It’s about sharing the story behind the event through a common experience. with all those attending – including the media.
Category: PR strategy
Services: Strategy and Planning
When I first entered the public relations industry eight years ago, I was introduced to all sorts of resources like the Public Relations Society of America, new pros events and professional development opportunities.
The great debate: Agency vs. in-house PR
Dec 14, 2016
Category: PR strategy
Services: Strategy and Planning
As recent public relations grads and new professionals are beginning their career, many of us come across the same question: should I work at an agency or in-house?
7 rules for providing value to the C-suite
Nov 30, 2016
Category: PR strategy
Services: Strategy and Planning
A few weeks ago, I had the chance to sit on a Central Michigan Public Relations Society of America panel about the ROI of public relations and providing value to the C-suite.
Building a strategy to build your business on social
Nov 16, 2016
Category: PR strategy
Services: Digital Media
Facebook: 42.1 minutes. Pinterest: 20.8 minutes. Twitter: 17.1 minutes.