Writing

Everyone wants to make a difference with their life. Whether we realize it or not, this is what drives us or causes us to lose motivation. And it is especially true in PR.

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Lisa Benck Assenmacher is at her best when she’s in the middle of a project and the “it” is in full swing.

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It’s a scary time in PR. And a powerful one.

I spent the past week with my public relations colleagues from around the nation at the Public Relations Society of America’s International Conference, aka PRSA ICON.

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Laura Capello is a background ninja. When she’s doing her best work, no one should even know it.

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Claire Barkholz thrives off the written word. Most days she can be found with headphones in her ears and fingers typing away on her keyboard.

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Claire McIntyre loves a deadline. As Assistant Strategist for Piper & Gold Public Relations, she works to build powerful and successful social media campaigns and events for a wide variety of government agencies, nonprofits and businesses.

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Caleb Johnson goes to work every day to create meaningful experiences for clients and the communities they serve.

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If you’ve ever done a brainstorming activity with me or been in a meeting discussing the future and new ideas, you know I have a penchant for innovation.

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