Sep 13, 2017
It’s no secret public relations pros need to be great writers. But just because you’re a good writer doesn’t necessarily mean you’ll be a PR star.
In public relations, there’s nothing worse than sitting at your desk, staring at a Word document on your screen and knowing it’s up to you to transform that blank page into a compelling feature article by the deadline. We’ve all been there.
A lot of PR folks think the age of the press release has passed. But for many of us working in small and mid-sized markets, releases still have a relevant role and function if done right.
When you’re a small agency in a medium-sized city, it’s easy to get stuck in the mindset that your work is only ever noticed by your clients and community members.
Nov 1, 2017
October was a busy, busy month here at the agency.
Oct 11, 2017
Raise your virtual hand if you believe email is a scourge of society.
Perhaps that’s a bit extreme, but chances are you’ve at least cursed in the name of email on at least one occasion. Hey, this is a safe place. No judgment here.
Sometimes we need to take a step back from the go, go, go and find inspiration through reflection.
A floating table. Snow falling indoors. A flying bunny. All those are impossible! Or so it may seem. In my world, these things happen all the time. Allow me to explain…I’m an illusionist (no really, I am).
Ask any <ahem> seasoned public relations professional the most valuable thing they look for in an employee, and writing will always come up somewhere in the top.
Dec 7, 2016
Who knew donuts could be a source of tactical inspiration? Outside of their delicious pastry goodness, here at P&G, the quintessential and often enjoyed dozen of donuts helped shape what we call The Dirty Dozen.