Writing

Beyond the Bling is a blog series that shares an inside look into our award-winning work, and today we’re spotlighting our partnership with the MSU Center for...

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Caroline Johnson is a natural storyteller who approaches all her work with compassion. As a new student strategist at Piper & Gold Public Relations, she looks forward to making an impact in the greater Lansing community.

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photo of a woman who is wearing a floral shirt and smiling to the camera next to a graphic that says "Meet the Team, Hilary Edwards, Creative Strategist"

Hilary Edwards lives for a challenge. As Creative Strategist for Piper & Gold Public Relations, she gets excited about whipping up creative solutions to solve problems and meet deadlines.

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Behind the 517

May 30, 2019

517 Area Code

My oldest son is 3½ years old, so I hear “but whyyyyyy…?” a lot. (A LOT.)  It doesn’t faze me much, honestly. Partly, because it’s just another developmental stage, and mostly because he comes by it honestly. I also ask this question. A lot.

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newspapers

A lot of PR folks think the age of the press release has passed. But for many of us working in small and mid-sized markets, releases still have a relevant role and function if done right.

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When you’re a small agency in a medium-sized city, it’s easy to get stuck in the mindset that your work is only ever noticed by your clients and community members.  

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sending email

Raise your virtual hand if you believe email is a scourge of society.

Perhaps that’s a bit extreme, but chances are you’ve at least cursed in the name of email on at least one occasion. Hey, this is a safe place. No judgment here.

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Sometimes we need to take a step back from the go, go, go and find inspiration through reflection.

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Image of top hat and magic wand

A floating table. Snow falling indoors. A flying bunny. All those are impossible! Or so it may seem. In my world, these things happen all the time. Allow me to explain…I’m an illusionist (no really, I am).

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