Strategy and Planning

Public relations professionals are the unsung heroes of many businesses and organizations, just as political specific PR professionals are the unsung heroes of political campaigns. We get paid to make other people look good, and we’re all about...

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Everyone wants to make a difference with their life. Whether we realize it or not, this is what drives us or causes us to lose motivation. And it is especially true in PR.

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Lisa Benck Assenmacher is at her best when she’s in the middle of a project and the “it” is in full swing.

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It’s a scary time in PR. And a powerful one.

I spent the past week with my public relations colleagues from around the nation at the Public Relations Society of America’s International Conference, aka PRSA ICON.

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Laura Capello is a background ninja. When she’s doing her best work, no one should even know it.

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Claire Barkholz thrives off the written word. Most days she can be found with headphones in her ears and fingers typing away on her keyboard.

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Amanda Merkel is design-minded human through and through. As assistant creative strategist for Piper & Gold Public Relations, her days are spent designing clever and compelling content for clients that not only please the eye but also makes a...

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Claire McIntyre loves a deadline. As Assistant Strategist for Piper & Gold Public Relations, she works to build powerful and successful social media campaigns and events for a wide variety of government agencies, nonprofits and businesses.

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Did you know Dog Appreciation Day was Aug. 26? Neither did I until recently. I was enlightened about this important fact by my canine-loving co-workers.

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