Category: PR strategy
Services: Strategy and Planning
When I first entered the public relations industry eight years ago, I was introduced to all sorts of resources like the Public Relations Society of America, new pros events and professional development opportunities.
The great debate: Agency vs. in-house PR
Dec 14, 2016
Category: PR strategy
Services: Strategy and Planning
As recent public relations grads and new professionals are beginning their career, many of us come across the same question: should I work at an agency or in-house?
7 rules for providing value to the C-suite
Nov 30, 2016
Category: PR strategy
Services: Strategy and Planning
A few weeks ago, I had the chance to sit on a Central Michigan Public Relations Society of America panel about the ROI of public relations and providing value to the C-suite.