Jun 21, 2019
Caroline Johnson is a natural storyteller who approaches all her work with compassion. As a new student strategist at Piper & Gold Public Relations, she looks forward to making an impact in the greater Lansing community.
Jun 17, 2019
Hilary Edwards lives for a challenge. As Creative Strategist for Piper & Gold Public Relations, she gets excited about whipping up creative solutions to solve problems and meet deadlines.
All too often, we hear PR professionals claim they “don’t do math” or “aren’t good at math.” Can we please stop saying that? Just because math isn’t all that we do, it doesn’t mean that we don’t need or use math to effectively do our jobs.
Jun 1, 2019
At our core, many of us in public relations are writers. And a large number of people believe this means we're not into math.
May 31, 2019
We geek out about data. Research is the foundation of effective -- and award-winning -- PR, after all. So a project that lets us conduct research, write about research and then test out the recommendations through -- wait for it -- research?
We’d be remiss if we ended our #Inthe517 month without talking about one of our coolest projects to make boring things fun.
What is “interactive art?”
Interactive art allows the audience to become a part of the art. It is made with a focus on the viewer and involves the audience, creating an interactive dialogue between the art and the spectator.
Apr 4, 2019
Nothing soothes me like digging in the dirt. I’m notorious for not wearing gloves when I garden because I like to feel the soil.
When you’re a small agency in a medium-sized city, it’s easy to get stuck in the mindset that your work is only ever noticed by your clients and community members.