Strategy and Planning

Caroline Johnson is natural storyteller who approaches all her work with compassion. As a new student strategist at Piper & Gold Public Relations, she looks forward to making an impact in the greater Lansing community.

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photo of a woman who is wearing a floral shirt and smiling to the camera next to a graphic that says "Meet the Team, Hilary Edwards, Creative Strategist"

Hilary Edwards lives for a challenge. As Creative Strategist for Piper & Gold Public Relations, she gets excited about whipping up creative solutions to solve problems and meet deadlines.

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graphic that says 2,675 CAMW! Annual Report

All too often, we hear PR professionals claim they “don’t do math” or “aren’t good at math.” Can we please stop saying that? Just because math isn’t all that we do, it doesn’t mean that we don’t need or use math to effectively do our jobs.

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graphic with colorful shapes that says "embrace numbers"

At our core, many of us in public relations are writers. And a large number of people believe this means we're not into math.

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photo of government building with the words "TCRCP Beyond the Bling" in front of it

We geek out about data. Research is the foundation of effective -- and award-winning -- PR, after all. So a project that lets us conduct research, write about research and then test out the recommendations through -- wait for it -- research?

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We’d be remiss if we ended our #Inthe517 month without talking about one of our coolest projects to make boring things fun.

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Art EL Logo

What is “interactive art?”

Interactive art allows the audience to become a part of the art. It is made with a focus on the viewer and involves the audience, creating an interactive dialogue between the art and the spectator.

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tulips

Nothing soothes me like digging in the dirt. I’m notorious for not wearing gloves when I garden because I like to feel the soil.

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When you’re a small agency in a medium-sized city, it’s easy to get stuck in the mindset that your work is only ever noticed by your clients and community members.  

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It’s less than 15 degrees in mid-January and I know I’m not alone when I say that the frigid weather tends to make me want to stay indoors all day under a blanket.

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