Strategy and Planning

tulips

Nothing soothes me like digging in the dirt. I’m notorious for not wearing gloves when I garden because I like to feel the soil.

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When you’re a small agency in a medium-sized city, it’s easy to get stuck in the mindset that your work is only ever noticed by your clients and community members.  

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It’s less than 15 degrees in mid-January and I know I’m not alone when I say that the frigid weather tends to make me want to stay indoors all day under a blanket.

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student leaders learning

Last month, I had the privilege to serve on a panel for the Michigan Early Middle College Association Fall Student Leadership...

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This fall marked my 10th... yup, you read that right... 10th year as a professor of advertising, public relations and communications.

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Hands typing on a smart phone.

Social media. It's a constant topic in PR. Social media strategy. Visual storytelling. Customer service.

But lately we've been having a bit of a different social media conversation with our clients.

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A sense of community is something that I have always been fond of. Caring for others and working together is a positive trait; whether that be personal or part of a company’s vision.

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Sometimes we need to take a step back from the go, go, go and find inspiration through reflection.

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Image of top hat and magic wand

A floating table. Snow falling indoors. A flying bunny. All those are impossible! Or so it may seem. In my world, these things happen all the time. Allow me to explain…I’m an illusionist (no really, I am).

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