What we say

The Dirty Dozen

Mar 5, 2020

Who knew donuts could be a source of tactical inspiration? Outside of their delicious pastry goodness, here at P&G, the quintessential and often enjoyed dozen of donuts helped shape what we call The Dirty Dozen.

The Dirty Dozen is a 24-point checklist (okay, that's technically two dozen, but you get the idea) every one of us uses before hitting send on an email, or passing along a deliverable draft for review. It keeps us sharp. It keeps us accountable. The list sits on each of our desks and is worn from use – as it should be!

It’s dirty, because, well, this is the very base level of standards to which we should adhere. EACH and EVERY thing on this list should be correct EACH and EVERY time. No exceptions or excuses.

We’re adamant and a little salty about this. Why? Because a message or potential impact should never be compromised by carelessness. Seemingly small details are often anything but.

How about you? What are your dirty dozen?

Download your own version here