PR strategy

This morning I was up bright and early celebrating National Small Business Week by joining fellow small business owners and local leaders to talk about millennials – specifically how to...

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Ask yourself why

Mar 16, 2017

“Why?” A question we ask as young children, sometimes to annoy our parents, but most of the time because we actually have no clue why some things are the way that they are.

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Every time you open an email or log onto a social networking site, it may seem that there is always a new event.

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Media relations

It was move-in day my freshman year at Michigan State University.

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Computer skills

As communicators we’re always trying to stay current on the latest tools in the digital space.

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When you’re a small agency in a medium-sized city, it’s easy to get stuck in the mindset that your work is only ever noticed by your clients and community members.  

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If a picture is worth a thousand words, how can you use visual tools to tell the story of your client, your business, or even yourself?

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student leaders learning

Last month, I had the privilege to serve on a panel for the Michigan Early Middle College Association Fall Student Leadership...

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This fall marked my 10th... yup, you read that right... 10th year as a professor of advertising, public relations and communications.

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Hands typing on a smart phone.

Social media. It's a constant topic in PR. Social media strategy. Visual storytelling. Customer service.

But lately we've been having a bit of a different social media conversation with our clients.

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