media relations

Written by Kate Snyder, APR and Kendall McCarthy

 

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Graphic features a large megaphone and a number of miniature cartoon people holding various objects against a purple background.

People often think of media relations as coordinating interviews with journalists, securing magazine placements, planning media events and arranging broadcast segments.

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newspapers

A lot of PR folks think the age of the press release has passed. But for many of us working in small and mid-sized markets, releases still have a relevant role and function if done right.

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Sometimes we need to take a step back from the go, go, go and find inspiration through reflection.

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