graphic that says 2,675 CAMW! Annual Report

All too often, we hear PR professionals claim they “don’t do math” or “aren’t good at math.” Can we please stop saying that? Just because math isn’t all that we do, it doesn’t mean that we don’t need or use math to effectively do our jobs.

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graphic with colorful shapes that says "embrace numbers"

At our core, many of us in public relations are writers. And a large number of people believe this means we're not into math.

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