Community Relations and Grassroots Advocacy

For today's blog post, I am thrilled to <formally> introduce you to our newest team member and associate strategist, Cassie Cotton.

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Everyone wants to make a difference with their life. Whether we realize it or not, this is what drives us or causes us to lose motivation. And it is especially true in PR.

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With Thanksgiving approaching, we can't help but think back to the fun opportunity we had last year to help turn the biggest bar night of the year into a successful talent attraction event right here in #LoveLansing.

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Oct 18, 2017


The past few weeks have been a little crazy here at Piper & Gold.

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3 skills a PR pro needs to be a #PRStar

It’s no secret public relations pros need to be great writers. But just because you’re a good writer doesn’t necessarily mean you’ll be a PR star.

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Are you in?

Apr 19, 2017

Lansing Promise

When the opportunity came to work with the Lansing Promise, we didn’t hide our squeals of delight for getting the chance to help demonstrate the impact of this powerhouse of a nonprofit.

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student leaders learning

Last month, I had the privilege to serve on a panel for the Michigan Early Middle College Association Fall Student Leadership...

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This fall marked my 10th... yup, you read that right... 10th year as a professor of advertising, public relations and communications.

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Hands typing on a smart phone.

Social media. It's a constant topic in PR. Social media strategy. Visual storytelling. Customer service.

But lately we've been having a bit of a different social media conversation with our clients.

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