Writing

Everyone wants to make a difference with their life. Whether we realize it or not, this is what drives us or causes us to lose motivation. And it is especially true in PR.

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Occasionally there are moments when you know you are a part of something significant and special.

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With Thanksgiving approaching, we can't help but think back to the fun opportunity we had last year to help turn the biggest bar night of the year into a successful talent attraction event right here in #LoveLansing.

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Crazytown

Oct 18, 2017

Dinosaur

The past few weeks have been a little crazy here at Piper & Gold.

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3 skills a PR pro needs to be a #PRStar

It’s no secret public relations pros need to be great writers. But just because you’re a good writer doesn’t necessarily mean you’ll be a PR star.

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Writing a feature

In public relations, there’s nothing worse than sitting at your desk, staring at a Word document on your screen and knowing it’s up to you to transform that blank page into a compelling feature article by the deadline. We’ve all been there.

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sending email

Raise your virtual hand if you believe email is a scourge of society.

Perhaps that’s a bit extreme, but chances are you’ve at least cursed in the name of email on at least one occasion. Hey, this is a safe place. No judgment here.

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Sometimes we need to take a step back from the go, go, go and find inspiration through reflection.

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Image of top hat and magic wand

A floating table. Snow falling indoors. A flying bunny. All those are impossible! Or so it may seem. In my world, these things happen all the time. Allow me to explain…I’m an illusionist (no really, I am).

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