PR tactics

Creative feedback

We’ve all been there. You spent hours and hours cultivating a great idea in your head, working through the execution of the idea and perfecting each last detail on the final product so it becomes what you originally envisioned.

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When I decided to study public relations I knew that an agency would be the perfect and most rewarding place to start.  An agency is a great place to learn how to better communicate, manage time and balance work between clients. 

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Social media

With the ever-changing platforms, trends and constant competing for audiences, working in social media can be exciting―but it takes work to stay on top of your creative game.

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PR tactics

Anyone can talk the talk. And anyone can say she has the best team, the best culture, the best approach and the best strategies – because, why wouldn’t you?

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Writing a feature

In public relations, there’s nothing worse than sitting at your desk, staring at a Word document on your screen and knowing it’s up to you to transform that blank page into a compelling feature article by the deadline. We’ve all been there.

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Instagram vs. Snapchat

If you’ve been keeping up with social media trends, you’ve probably heard about the heavily debated topic of Snapchat versus Instagram Stories.

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sending email

Raise your virtual hand if you believe email is a scourge of society.

Perhaps that’s a bit extreme, but chances are you’ve at least cursed in the name of email on at least one occasion. Hey, this is a safe place. No judgment here.

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Image of top hat and magic wand

A floating table. Snow falling indoors. A flying bunny. All those are impossible! Or so it may seem. In my world, these things happen all the time. Allow me to explain…I’m an illusionist (no really, I am).

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Ask any <ahem> seasoned public relations professional the most valuable thing they look for in an employee, and writing will always come up somewhere in the top.

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“Just Google it” is a phrase used everywhere – at work, home and among friends. And let’s be honest, could I have graduated college without it? I have my doubts! Google is pretty darn amazing and makes our lives 10 times easier.

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