Strategy and Planning

Everyone wants to make a difference with their life. Whether we realize it or not, this is what drives us or causes us to lose motivation. And it is especially true in PR.

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Occasionally there are moments when you know you are a part of something significant and special.

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It’s less than 15 degrees in mid-January and I know I’m not alone when I say that the frigid weather tends to make me want to stay indoors all day under a blanket.

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With Thanksgiving approaching, we can't help but think back to the fun opportunity we had last year to help turn the biggest bar night of the year into a successful talent attraction event right here in #LoveLansing.

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Crazytown

Oct 18, 2017

Dinosaur

The past few weeks have been a little crazy here at Piper & Gold.

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A sense of community is something that I have always been fond of. Caring for others and working together is a positive trait; whether that be personal or part of a company’s vision.

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When I decided to study public relations I knew that an agency would be the perfect and most rewarding place to start.  An agency is a great place to learn how to better communicate, manage time and balance work between clients. 

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Poop emoji

We have this tradition at P&G of ridiculous birthday cakes. We’ve had a T-Rex cake, a cake with someone’s cat’s face on it, a buffalo plaid cake, several massive doughnut cakes, a Christmas village, even a cake with trash on it.

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PR tactics

Anyone can talk the talk. And anyone can say she has the best team, the best culture, the best approach and the best strategies – because, why wouldn’t you?

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This morning I was up bright and early celebrating National Small Business Week by joining fellow small business owners and local leaders to talk about millennials – specifically how to...

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