Digital Media

If you haven’t jumped on the podcast train yet, there’s no better time than now to start listening.

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Social media

With the ever-changing platforms, trends and constant competing for audiences, working in social media can be exciting―but it takes work to stay on top of your creative game.

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Instagram vs. Snapchat

If you’ve been keeping up with social media trends, you’ve probably heard about the heavily debated topic of Snapchat versus Instagram Stories.

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Computer skills

As communicators we’re always trying to stay current on the latest tools in the digital space.

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Hadley Kerr is laser-focused and results-oriented in all of her endeavors, whether she’s drafting a press release for a client, or finishing a captivating novel. She is happiest when she is producing work that amplifies the stories of others.

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Caroline Johnson is natural storyteller who approaches all her work with compassion. As a new student strategist at Piper & Gold Public Relations, she looks forward to making an impact in the greater Lansing community.

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Move over, millennials. Generation Z, who grew up with DVDs, smartphones and the internet, are now college students.

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photo of a woman who is wearing a floral shirt and smiling to the camera next to a graphic that says "Meet the Team, Hilary Edwards, Creative Strategist"

Hilary Edwards lives for a challenge. As Creative Strategist for Piper & Gold Public Relations, she gets excited about whipping up creative solutions to solve problems and meet deadlines.

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If a picture is worth a thousand words, how can you use visual tools to tell the story of your client, your business, or even yourself?

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