PR tactics

Social media

With the ever-changing platforms, trends and constant competing for audiences, working in social media can be exciting―but it takes work to stay on top of your creative game.

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PR tactics

Anyone can talk the talk. And anyone can say she has the best team, the best culture, the best approach and the best strategies – because, why wouldn’t you?

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Writing a feature

In public relations, there’s nothing worse than sitting at your desk, staring at a Word document on your screen and knowing it’s up to you to transform that blank page into a compelling feature article by the deadline. We’ve all been there.

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Instagram vs. Snapchat

If you’ve been keeping up with social media trends, you’ve probably heard about the heavily debated topic of Snapchat versus Instagram Stories.

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A row of blue ladders against a blue background, with one ladder glowing white and standing taller than the rest.

In storytelling, we often intuitively think about words. Words matter — it’s a core value at P&G — and we understand how a person’s interpretation, acceptance and actions change based on the approach or content theme.

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Graphic features a large megaphone and a number of miniature cartoon people holding various objects against a purple background.

People often think of media relations as coordinating interviews with journalists, securing magazine placements, planning media events and arranging broadcast segments.

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Graphic features three cartoon figures writing on a giant to-do list labeled "Priorities" with giant books, electronics, and a coffee cup in the background.

Learning how to prioritize is essential, no matter what area of life we’re focusing on. Prioritization is a skill we need to cultivate for work, home life and even our social lives.

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Gold trophies and gold stars are in front of a light pink background. Blue text reads: How to win awards with P&G.

P&G has won a lot of awards over the years. I don’t say that to brag because it’s the truth, and we put time into making that a reality.

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Dark green plants, office supplies, and a keyboard and headphones sit on top of a pink desk. A white ampersand is in the bottom left corner.

The pandemic and resulting shift to working virtually made many people realize how difficult it can be to lead (and participate in) meetings that aren’t a snoozefest....

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People are standing and working around a table. There are sticky-notes, computers, books and posters. A poster says "brand."

When it comes to branding, there are a lot of questions about what that actually entails. 

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