PR tactics

Social media

With the ever-changing platforms, trends and constant competing for audiences, working in social media can be exciting―but it takes work to stay on top of your creative game.

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PR tactics

Anyone can talk the talk. And anyone can say she has the best team, the best culture, the best approach and the best strategies – because, why wouldn’t you?

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Writing a feature

In public relations, there’s nothing worse than sitting at your desk, staring at a Word document on your screen and knowing it’s up to you to transform that blank page into a compelling feature article by the deadline. We’ve all been there.

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Instagram vs. Snapchat

If you’ve been keeping up with social media trends, you’ve probably heard about the heavily debated topic of Snapchat versus Instagram Stories.

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As a part of winding down our #GoodToBeHome theme, we are highlighting our work with Capital Area Michigan Works!

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blue and yellow graphic that has the number 27 in the middle

One of my favorite things about being a designer is how fast this industry changes. Each day there are emerging trends, new ways to connect and communicate with an audience, and there are infinite color and typeface combinations.

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When you think about saving money, the last person you would consider to be a good saver is a kindergartener. We — and the City of Lansing — think otherwise.

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newspapers

A lot of PR folks think the age of the press release has passed. But for many of us working in small and mid-sized markets, releases still have a relevant role and function if done right.

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sending email

Raise your virtual hand if you believe email is a scourge of society.

Perhaps that’s a bit extreme, but chances are you’ve at least cursed in the name of email on at least one occasion. Hey, this is a safe place. No judgment here.

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