PR tactics

The Dirty Dozen

Mar 5, 2020

Who knew donuts could be a source of tactical inspiration? Outside of their delicious pastry goodness, here at P&G, the quintessential and often enjoyed dozen of donuts helped shape what we call The Dirty Dozen.

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As a part of winding down our #GoodToBeHome theme, we are highlighting our work with Capital Area Michigan Works!

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blue and yellow graphic that has the number 27 in the middle

One of my favorite things about being a designer is how fast this industry changes. Each day there are emerging trends, new ways to connect and communicate with an audience, and there are infinite color and typeface combinations.

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When you think about saving money, the last person you would consider to be a good saver is a kindergartener. We — and the City of Lansing — think otherwise.

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newspapers

A lot of PR folks think the age of the press release has passed. But for many of us working in small and mid-sized markets, releases still have a relevant role and function if done right.

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sending email

Raise your virtual hand if you believe email is a scourge of society.

Perhaps that’s a bit extreme, but chances are you’ve at least cursed in the name of email on at least one occasion. Hey, this is a safe place. No judgment here.

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Image of top hat and magic wand

A floating table. Snow falling indoors. A flying bunny. All those are impossible! Or so it may seem. In my world, these things happen all the time. Allow me to explain…I’m an illusionist (no really, I am).

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Ask any <ahem> seasoned public relations professional the most valuable thing they look for in an employee, and writing will always come up somewhere in the top.

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“Just Google it” is a phrase used everywhere – at work, home and among friends. And let’s be honest, could I have graduated college without it? I have my doubts! Google is pretty darn amazing and makes our lives 10 times easier.

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