How to prioritize and G.S.D.
Jun 17, 2021
Category: PR tactics
Learning how to prioritize is essential, no matter what area of life we’re focusing on. Prioritization is a skill we need to cultivate for work, home life and even our social lives.
Winning awards: It’s not about how hard you worked
Apr 30, 2021
Category: PR tactics
P&G has won a lot of awards over the years. I don’t say that to brag because it’s the truth, and we put time into making that a reality.
Category: PR tactics
The pandemic and resulting shift to working virtually made many people realize how difficult it can be to lead (and participate in) meetings that aren’t a snoozefest....
Building foundational knowledge: Understanding the power and intention of branding
Feb 26, 2021
By: Hilary Edwards
Category: PR tactics
Services: Strategy and Planning, Visual Storytelling
When it comes to branding, there are a lot of questions about what that actually entails.
The Dirty Dozen
Mar 5, 2020
Category: PR tactics
Services: Writing
Who knew donuts could be a source of tactical inspiration? Outside of their delicious pastry goodness, here at P&G, the quintessential and often enjoyed dozen of donuts helped shape what we call The Dirty Dozen.
Category: PR tactics
Services: Digital Media, Media Relations, Strategy and Planning
As a part of winding down our #GoodToBeHome theme, we are highlighting our work with Capital Area Michigan Works!
2+7=9 Creativity-inspiring resources for designers
Jun 27, 2019
Category: PR tactics
Services: Visual Storytelling
One of my favorite things about being a designer is how fast this industry changes. Each day there are emerging trends, new ways to connect and communicate with an audience, and there are infinite color and typeface combinations.
Beyond the Bling: Making student saving successful
Jun 26, 2019
Category: PR tactics
Services: Community Relations and Grassroots Advocacy, Visual Storytelling
When you think about saving money, the last person you would consider to be a good saver is a kindergartener. We — and the City of Lansing — think otherwise.
Category: PR tactics
Services: Media Relations, Writing
A lot of PR folks think the age of the press release has passed. But for many of us working in small and mid-sized markets, releases still have a relevant role and function if done right.
