Apr 25, 2019
It’s been a while since we’ve done a Beyond the Bling post, but we’ve kept on winning that amazing, validating hardware in the meantime.
Imagine sitting in a cool Starbucks sipping your cold brew despite the 90 degree heat and 110% humidity, watching your bus move along its route on your iPhone screen.
Jun 26, 2019
When you think about saving money, the last person you would consider to be a good saver is a kindergartener. We — and the City of Lansing — think otherwise.
All too often, we hear PR professionals claim they “don’t do math” or “aren’t good at math.” Can we please stop saying that? Just because math isn’t all that we do, it doesn’t mean that we don’t need or use math to effectively do our jobs.
May 31, 2019
We geek out about data. Research is the foundation of effective -- and award-winning -- PR, after all. So a project that lets us conduct research, write about research and then test out the recommendations through -- wait for it -- research?
Ask any <ahem> seasoned public relations professional the most valuable thing they look for in an employee, and writing will always come up somewhere in the top.