3 skills a PR pro needs to be a #PRStar
Sep 13, 2017
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Visual Storytelling, Writing

It’s no secret public relations pros need to be great writers. But just because you’re a good writer doesn’t necessarily mean you’ll be a PR star.
Are you in?
Apr 19, 2017
Category: What's new

When the opportunity came to work with the Lansing Promise, we didn’t hide our squeals of delight for getting the chance to help demonstrate the impact of this powerhouse of a nonprofit.
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning

Last month, I had the privilege to serve on a panel for the Michigan Early Middle College Association Fall Student Leadership...
Category: What's new
Services: Community Relations and Grassroots Advocacy, Digital Media, Strategy and Planning, Visual Storytelling, Writing

October was a busy, busy month here at the agency.
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning

This fall marked my 10th... yup, you read that right... 10th year as a professor of advertising, public relations and communications.
7 strategies <ahem, GIFs> to turn your social media into a service
Sep 20, 2017
By: Kate Snyder, APR
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Digital Media, Strategy and Planning

Social media. It's a constant topic in PR. Social media strategy. Visual storytelling. Customer service.
But lately we've been having a bit of a different social media conversation with our clients.
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Media Relations, Strategy and Planning, Writing

Sometimes we need to take a step back from the go, go, go and find inspiration through reflection.
Category: PR tactics
Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing

A floating table. Snow falling indoors. A flying bunny. All those are impossible! Or so it may seem. In my world, these things happen all the time. Allow me to explain…I’m an illusionist (no really, I am).
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning

Public feedback. Community engagement. Resident forums. These can be intimidating and a bit of a tough pill for municipalities to swallow.
P&G Top 10: Restaurants, theaters, shops, oh MI!
Mar 9, 2017

At P&G, we are smitten with unique places in #LoveLansing to catch up with an old friend or new acquaintance over a tasty meal, watch the latest flick or sip on a hot latte.