PR

Public relations professionals are the unsung heroes of many businesses and organizations, just as political specific PR professionals are the unsung heroes of political campaigns. We get paid to make other people look good, and we’re all about...

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To someone just starting out, it may come as a surprise public relations isn’t all social media jargon and on-brand event planning. PR pros wear many hats to create the impactful work that appears seamless when done well.

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In public relations, it’s important to be up-to-date on the important things happening in the world around you. A key part of what we do is monitor the news and position our clients accordingly as experts in their fields. 

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tulips

Nothing soothes me like digging in the dirt. I’m notorious for not wearing gloves when I garden because I like to feel the soil.

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newspapers

A lot of PR folks think the age of the press release has passed. But for many of us working in small and mid-sized markets, releases still have a relevant role and function if done right.

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When you’re a small agency in a medium-sized city, it’s easy to get stuck in the mindset that your work is only ever noticed by your clients and community members.  

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We LOVE working away from the office at Piper & Gold. It aids our creativity which helps us to deliver more impactful and innovative ideas for our clients and the community we serve.

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As a college student it is pounded into your head that internships are extremely important to future success – especially in public relations.

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